“Don’t worry, सर जी, हो जायेगा!!!” Not just in India, but everywhere people say, “ग्राहक देवो भव.” But is the customer really a god? And to keep this so-called StepGod happy, you have to do all sorts of things, massage their ego, agree with them 100% even when they’re wrong. Because we all know: if you go against them, you will lose out on that project.
But यार, the advertising field is such that you have to scream out things that are not even real. And us? The ones who say all this? We're definitely headed straight to hell. Like they say, “गंदा है पर धंदा है!"
Yet, we do it with total dedication, in-depth research, and extraordinary, path-breaking ideas.
IT'S NOT JUST A PHILOSOPHY,
IT'S THE WAY WE SEE,
BREATHE AND LIVE ADVERTISING!
Enlightenment is a state of mind where clarity takes over all sort of confusions. Where the ultimate direction is seen, perceived and implemented in every walk of life. At Botree, enlightenment is not just a spiritual thought. It's a process that is largely applied in the process of advertising, design, strategy and pin pointed marketing communication. It's an approach that defines a single line proposition for branding strategies and makes communication, response sensitive. Be it design, strategy or choosing an appropriate media mix for your brand communication, Botree works with a philosophy of 'CREATIVE ENLIGHTENMENT'!
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