Occura

Apart from a well-researched brand identity, including logo design and a print campaign, we conceived an innovative approach for Occura. Our team thought of guerrilla marketing for the brand, which would pleasantly surprise the target audience. Under this, we had a tie-up with the vegetable vendors, wherein carrots were wrapped in plastic with a label saying, ‘safeguard eyes with carrots, or visit Occura’.

• Branding and Concept Design •