Jyotichand Bhaichand Jewellers

The Problem: Located in Hadapsar, the eastern suburb of Pune, this single jewellery store catered to customers from lower middle class. Creating awareness and connecting personally with them was important, as their customers were unlike those from central Pune.

The Solution: We studied the spending habits, behavioural patterns and demographics of the Target Audience. This resulted in sustained communication across all media, spanning over 8 years. And in turn, it established trust among the customers, expanding into 2 more stores at Saswad and Uruli Kanchan.

• Branding, Advertising and Social Media •