For Zingeria, their Target Group (TG) being the kids and their families, they needed to woo them both. Communicating with them was a bit tricky due to the age difference, which had to be figured out. Our team began with kid-specific communication kids wooing them with fun and games at the play zone. We also suggested the idea of kids' birthday parties at Zingeria, wherein even the adults would enjoy.
• Brand Promotion and Advertising •