The Marina Mall

We undertook a pre-launch and post-launch strategy for one of Chennai’s biggest malls. We did brand awareness and customer engagement with a blueprint of activities such as installations, parade among the other things. Moreover, it also included a 36-degree promotion, strategy and media planning. Our insightful 2 captured the imagination of Chennai with a 2-level teaser campaign, ultimately leading to the revealer, which received an overwhelming response.

• Brand Promotion and Advertising •