Techo Electra Bikes

At the time when the EV market was in its very nascent stage, brands were looking for ad agencies to create that space in the market. Techno Electro hired us for their newly launched range of Electric Bikes. The people then were sceptical about these bikes due to various reasons. Hence, we decided on youth-centric campaigns to gain social acceptance for the bikes. Similarly, we also thought of roping in Krushnaa Patil, a mountaineer, and Olympian Punam Yadav, as the young face of Techo Electra Bikes.

• Brand Promotion and Advertising •